Discussion of "Czech Dream" Has Begun!

"Avoid the Exhibition Grounds, the fortune teller warned me..."
(duped Czech consumer)



I think this song written for the ‘Czech Dream’ ad campaign sums it up well:

“What is happiness like?
What makes a dream full?
How can anything be bright when the day is so dull?
You see what you want.
No need to idealize.
Life lasts but a second
So want truth, not lies.

Try to see as a child.
Many things will seem wild.
The world’s yours so take it.
All you need is to want it.

(Horns, Strings & Harmony)

It will be a nice big bash
And if you got no cash
Get a loan and scream
I want to fulfill my dream!”

Get a loan and scream. And do we ever. I like that this film lets no one off the hook. Not the filmmakers , not the advertisers, and not the consumers. We are all in cahoots.

“I think people like to be persuaded. I mean, people need solid footing and ads provide that for them.” ( Martin Prikryl of BBDO Advertising)

I agree with the young VERY hip Mr. Prikryl that we do seek this solid footing. The ads, the longing they instill and the purchaces we then make do give us a quick fix . An aquired addiction. And like any addiction , by consuming endlessly we are consumed. The question is, through what channels can we truly find a solid footing? Perhaps by accepting the fact that there is no such thing. That the rug will constantly be pulled out from under us and that this is acceptable. We must all find our own way to peace and my guess is it ain't through a credit card.